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In the mid 19th century readers were not only the rich ones and magazines become available to the middle class.
This was beginning for the first family magazines, such as, .
Wolf was succeeded by Sam Antupit, who continued to create wonderful designs until the end of the 60s.
Literary greats that wrote for Esquire were Dos Passos, Salinger, Huxley, Camus, Steinbeck, Pirandello and many other great pens of that era.
In 1947 Helen promoted unknown designer Dior and his New Look, in 1950 she put on the cover, then unknown Brigitte Bardot, in 1952 she employed Francoise Giroud, a feminist who later runs the famous French political weekly .
In the history of the publishing no editor had such a lasting impact on its magazine as it was Helene.
What Paris was for modern art in the late 19th and early 20th century, New York of the 50’s was in the modern magazine art direction, specifically Madison Avenue the location of the largest magazines of that era.
Manhattan was the birthplace of a new generation of designers and art directors who have established design and magazine advertising as we know it today.
At this moment arises the term Hadden has influenced popular culture in such a peculiar way that he changed the patterns of thinking and behavior of people in the 20th century.
With technological progress, increased circulation, and increasing use of images, magazines are becoming increasingly attractive to advertisers.
The first advertising agency was established in 1890 and from that point on advertising started to flourish.
Printing cost was high, and the number of printed copies could not be greater than one hundred thousand, because it was technically impossible to squeeze a larger amount of paper through the machine.
Distribution was also a big problem because it was difficult to move large quantities of magazines at great distances.