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In June, the Delhi-based Economic Times valued the online matrimony market at around 5.1 billion Indian rupees (roughly million)with an annual growth rate of 30 percent: a rose in the snowdrift of the Indian economy, whose recent erratic nature has shaken everything from exchange rates to onion prices.For those in the West, it probably isn’t particularly surprising that Internet matrimony is one of India’s most lucrative and omnipresent online industries.Sure, I’d have my points of appeal, namely in the sections reserved for Education (Bachelor’s) and Complexion (Very Fair).A college degree is increasingly synonymous in India with financial success, and colonialism has left the country with the belief that the lightness of one’s skin is directly proportionate to his or her existential well-being—a notion so entrenched in the Indian psyche that, as But the traditional idea of marriage here is an ethnocentric one, designed to preserve the social taxonomy of the caste system that first calcified with the dawn of early Hinduism in the fourth century. For them, matrimonial websites simply seemed to be a matter of convenience, a casual way to meet other singles online in a country where dating sites haven’t really taken off.The average Indian man is likely more financially successful and socially engaged than his father—more likely to have a car and a Facebook page—but the popularity of matrimonial websites might suggest that he is simply using these resources to preserve an antiquated and gender-prejudiced conception of marriage that’s counterintuitive to modernization, at least by the Western definition.The popular Western view of things is tricky, though, because we generally anticipate a “false dichotomy” between arranged marriages and love marriages.You don't need a credit card when you use our free dating site, our site is 100% free!
They operate at the awkward nexus in modern Indian society between intracultural custom and intercultural connectivity, a conflict-prone junction built by a sudden 20-year economic boom that came without a societal user’s manual.
It is a caricature consisting of the most cartoonish and visceral stereotypes—child marriage, bride burning, snake charmers, etc.—that reinforces the idea of the country as a pitiably primitive slum, especially when it comes to Indian women.
The movie finds its central conflict in the struggle between Jess, our 18-year-old British-Indian protagonist, and her traditional Sikh parents’ ideas of womanhood and marriage.“It’s just culture,” says Jess, who the movie leaves us to assume has never been to India.
What those factors are, exactly, has changed as the country has, but the crux of the matter remains constant: if you’re an Indian woman, it’s statistically likely that your parents will choose the man with whom you spend the rest of your life.
More than 22 million Indians—around one of every eight who use the Internet—use the country’s matrimonial sites, according to a recent review of India’s Internet Economy Watch Report.
They succeed for the same reason every online resource does: They offer convenience and expediency in an arena with high demand for it.